From email marketing to web site design, SO Tactics can meet the needs of your company or association. We specialize in social media, database management, corporate communications and association management.
Social Media and Online Strategies
When it comes to putting your organization on the map, SO Tactics can design the perfect solution.
From a simple communications plan to managing your organization, SO Tactics takes the time to understand your objectives, your audience and your brand personality. When it comes to using social media to market your product, service or identity, there is no substitute for thinking strategically or making informed decisions. Before we design it, launch it or broadcast it, we make sure it fits neatly into your overall organizational objectives. We’ll help you create your social media presence, not just tell you how or why. We’ll help you create the two-way conversations you need with your audience that give you the competitive edge. We’ll enable you to meet your objectives and will deliver tangible results.
Association Management
The opportunities to build awareness, community, authority and sales potential using social media are abundant. But, it can be daunting if you don’t understand the ins, outs, the upside and the risks. And where to invest your efforts: Facebook, LinkedIn, Twitter, YouTube…you name it!
Corporate Communications
The discipline to develop best practices and stick to them is what often separates a mediocre communications plan from a great one. This includes the discipline required to only send content you know your audience will value. It also includes the discipline to adhere to a consistent brand including the look, feel and messaging.
Web Design
Design is about more than aesthetics…it’s about clearly communicating ideas and concepts. A great website has good content, thoughtful organization and user-friendly mobile design.
About Us
Experienced corporate communications professionals with years of experience in association management, social media, email marketing, media and public relations, data base management and website design.
"Maura and Kathy are highly skilled professionals who have a thorough understanding of social media and communications. This first-rate team has consistently shown they can engage our members by connecting them with the information we need them to have. I am very pleased with the work Maura and Kathy are doing for my association and I am glad to have them on board.”
— David Taylor, President & CEO, Pennsylvania Manufacturers' Association